How CPG brands can retain consumer loyalty through data analytics

Brands can tap into this rich, massive trove of information to precisely decipher the consumer journey, and design and deliver distinctive experiences that appeal to the unique demands of the customers.

Data engineering best practices to retain consumer loyalty

Delivering a business goal using an analytics-driven strategy requires a new mindset for decision-making — the move from analytics as a dashboard view to full-fledged, enterprise-wide data analytics platforms. What this means is finding the ability — the platforms and solutions — to unify the data silos into an enterprise-wide data foundation.

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